STAGING OF THE BALANCE SHEET PRESS CONFERENCE
Boehringer Ingelheim is one of the 20 leading companies in the pharmaceutical industry. The family business relies heavily on digital transformation. Keyword: digital health. And it is using its capabilities, e.g. for faster identification of active ingredients and location-independent analysis of study data.
Digitisation under the motto "Transforming Boehringer Ingelheim" for the 2018 annual press conference was therefore of great importance. Bartenbach's presentation was correspondingly forward-looking in order to get the target groups, including stakeholders, decision-makers and journalists, in a positive mood about the company'’s prospects.
DIGITISATION AS THE LINCHPIN
Analogous to the importance of digitisation for the entire pharmaceutical industry and the motto "”Transforming Boehringer Ingelheim”", a generative, i.e. changing, logo was used as a visual bracket. It can be seen, in particular, on an elaborate 14 x 4 m projection. Combined with
further design elements, clear graphics and stirring motifs. And alternating with vivid moving image sequences. In addition, Bartenbach provided a live transmission of the balance sheet press conference into the net and designed lead systems with the site as well as the conference flanking signs and roll-ups.