Boehringer IngelheimBalance Sheet Press Conference

STAGING OF THE BALANCE SHEET PRESS CONFERENCE

Boehringer Ingelheim is one of the 20 leading companies in the pharmaceutical industry. The family business relies heavily on digital transformation. Keyword: digital health. And it is using its capabilities, e.g. for faster identification of active ingredients and location-independent analysis of study data.

Digitisation under the motto "Transforming Boehringer Ingelheim" for the 2018 annual press conference was therefore of great importance. Bartenbach's presentation was correspondingly forward-looking in order to get the target groups, including stakeholders, decision-makers and journalists, in a positive mood about the company'’s prospects.

DIGITISATION AS THE LINCHPIN

Analogous to the importance of digitisation for the entire pharmaceutical industry and the motto "”Transforming Boehringer Ingelheim”", a generative, i.e. changing, logo was used as a visual bracket. It can be seen, in particular, on an elaborate 14 x 4 m projection. Combined with

further design elements, clear graphics and stirring motifs. And alternating with vivid moving image sequences. In addition, Bartenbach provided a live transmission of the balance sheet press conference into the net and designed lead systems with the site as well as the conference flanking signs and roll-ups.