WHO, WHAT, HOW?
KSB is a leading supplier of pumps, valves and related services. From building services and industrial engineering to water transport, waste water treatment and power station processes -– KSB products are in use everywhere.
A communication package was developed for this globally active company from Frankenthal (Pfalz) for the ISH in Frankfurt. From the sales campaign in the run-up to the trade fair promotion -– the focus was on the products and their advantages.
CLEAR LANGUAGE, PERTINENT BENEFITS
In the context of a sales campaign, the BOA-Control ultrasonic measuring valve is positioned as a top solution for heating systems.
Strong headlines communicate above all the price advantage over the premium version of the product. The target group is installers and planners.
EN GARDE! SUCCESS AT THE ISH
KSB is represented at the ISH under the trade fair motto “"One for all"”. The invitation and trailer take up this theme and communicate three messages under this umbrella: compatible technology, comprehensive sales
and a complete portfolio. In addition, the stand will be the venue for the major KSB pump exchange championship, where vocational and masters students compete against each other.